Eduardo has been working for more than 20 years in the creative area developing campaigns and ideas that help brands achieve their communications objectives based on strategy and insights. He has been involved in a wide variety of sectors, including Financial Services, Food and Beverages, Health and Entertainment, working with diverse teams to enrich creative paths to get local and regional goals.
Since January 2015, Eduardo is part of Edelman Mexico as Creative SVP. He leads the creative route of the agency clients to deliver plans that create impact and engagement with their audiences. His task is to build earned creative ideas. Before joining Edelman, he was part of Proximity BBDO, JWT Mexico (twice), and Imaginaria where he has been recognized in festivals such as Cannes, London Int. Awards, New York Festivals, FIAP, San Sebastian, Circulo Creativo Mexico, Fundacom, and Sabre Awards among others.
But what Eduardo enjoys the most is watching the Star Wars Saga with his son over and over again.