Anna Roca is a publicist by profession and at heart. She has been working in creative agencies for more than 20 years. The first decade was dedicated to creativity, in Órbital and Contrapunto. The second decade focused on strategy and transformation at BBDO. She is currently Managing Director of Proximity (part of BBDO) and continues to be committed to a holistic vision of communication where business, brand, data, digital, and creativity are integrated without friction. She has always combined her professional career with teaching at universities and business schools. She is also an active member of various professional advertising associations and jury member at creative and effectiveness festivals.