Saudi Coffee Year - International Coffee Day

A 360 campaign that Celebrate Saudi coffee as a distinguished cultural product of Saudi Arabia, highlight aspects of the original Saudi generosity and hospitality associated with Saudi coffee and its unique rituals, and emphasize the connection of coffee and its culture to the Saudi identity, based on the specificity of Saudi society's interaction with it and its distinctive atmosphere, in terms of cultivation, preparation, and presentation that is not available in the same way anywhere else.