The sound of engines vanishing in Thailand

2025, Japan

Documentaries & Reports

Automotive & Mobility

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“NIKKEI Film: The sound of engines vanishing in Thailand” documents the battle now raging between Japanese and Chinese automakers in Thailand known as the “Detroit of Asia” because of its role as a regional production powerhouse. The Thai auto market has long been dominated by Japanese automakers such as Toyota, Honda and Nissan. But the entry of Chinese EV manufacturers like BYD is threatening the Japanese incumbents.

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