The 2024 Paris Olympics provided Slovenia a platform to promote sports and tourism through the "It’s all in our nature" campaign, where the video played pivotal role. Partnering with the Olympic Committee of Slovenia, the Slovenian Tourist Board showcased top athletes and stunning landscapes to inspire pride and attract visitors. Featuring over 20 athletes, the video was globally distributed via digital platforms, TV, and social media, reaching millions and spotlighting Slovenia’s unique appeal.