In the era of the Dupes fenomena we follow the thoughts of a Swedish representative writing a letter to EUIPO - that there is a problem when there are 8 Sweden in the world (search result: do you mean Sweden, Sweden, Sweden, Sweden, Sweden, Sweden, Sweden, Sweden or Sweden), How shall people know that they are going to the Original Sweden. In the film she highlights some typical orginal Sweden things in lifestyle, culture, traditions, cities, countryside, nature and culinary experiences.