After 5,300 years in the ice, Ötzi has a lot of catching up to do! We deliberately stage his return as a mockumentary to stand out from the typical glossy tourism aesthetic. The clumsy anti-hero embodies the slogan 'Ötztal moves you… again' in a double sense: he is physically reactivated, yet also deeply emotionally moved by authentic experiences. A humorous proof that no matter how long you’ve been 'frozen,' Ötztal revitalizes both body and mind.
Production Company/Producer:
Agency:
Client:
Script / Director:
DOP:
Audio:
1 AC / Light:
2 AC:
H&M:
Edit: