Crush Course

2026, Austria

Online & Social Media

Tourism Product

Award Logo

Based on a study that identified skiing as the most attractive holiday motif on dating apps, 'Crush Course' builds on this. Taking inspiration from the aesthetics of dating platforms, this content series shows why skiing is more than just a sport — it's a lifestyle that works: more swipes, more self-confidence and more fun in the snow. Two friends take beginners and those returning to the sport onto the slopes, sharing charming tips on equipment, taking the perfect ski photo and funny moments.

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