The world knows the bicycle bell as a signal of stress – Austria has turned it into a sound that brings a smile to your face, giving the world its friendliest bicycle bell. It is composed of real moments experienced while cycling. This reimagining of an everyday, often irritating sound has resulted in a likeable trademark that represents cycling in Austria. It's a sound that stays in your head – and a feeling that makes you want more.
Production Company/Producer:
Agency: