Non Disclosure Austria

Through its 'Non Disclosure Austria' campaign, Austria is promoting a more balanced approach to tourism, shifting the focus away from overcrowded winter hotspots and towards lesser-known destinations and experiences. At the heart of the campaign is a humorous non-disclosure agreement (NDA) that users must sign in order to gain access to over 120 authentic winter tips from locals. This conveys the playful message that insider tips only retain their charm if they don't immediately go viral.