Bees and Friends: Hotels for truly every need

To show that Switzerland Tourism offers accommodation for every need, we created the “Bees & Friends” hotel category – 47 bee, insect, and hedgehog hotels alongside major hotels. The campaign brought the category to life in the style of a nature documentary, featuring stunning wildlife footage captured with a wildlife photographer and narrated by renowned actor James Faulkner, with an original score to enhance the experience.