Developed for the Sion Tourism Office with the Agency Pi (strategy & concept) and Arcanel Studio (art direction & production), the project establishes “The Fifth Season” as a long-term brand platform. Shot over a full year, the film captures all four seasons to reveal a symbolic fifth — the one each visitor creates. Deployed across cinemas, DOOH, airports, stations and digital platforms, it positions Sion as a unique gateway between valley and mountains.
Production Company/Producer:
Agency:
Client:
Director :
Voice-over:
Editor :
1st AC:
Account Manager:
Project Manager:
Project Manager: