Kärntner Originale

The ‘Kärntner Originale’ campaign puts real people and their stories at the centre. It shows Carinthia as it really is – authentic, full of joie de vivre, and a delight to experience. At a time when AI and digital staging dominate everyday life, it sends a strong message of originality and emotional connection. Under the motto “Rediscover yourself, your true self”, Carinthia invites you to explore the region – and to rediscover yourself, or even to discover yourself anew.