Chief Strategy Officer
Tahaab is the first Chief Strategy Officer for Publicis Groupe across MENAT. He leads insights, intelligence, strategy, effectiveness, and creative excellence for diverse companies within Publicis Groupe.
Tahaab was recognized as Strategic Leader of the Year by Campaign Middle East. He is one of the world's most awarded strategists for effectiveness and strategy and has won over 900 awards.
His work has been recognized at Cannes, Effies, NYF, D&AD, Andy's, Clios, LIA, WARC, Dubai Lynx, One Show, and Jay Chiats, among others, including a record-setting 350+ Effies for creative and marketing effectiveness. His work has been featured on platforms like CNN, Time Magazine, BBC, and WSJ.
At Publicis Groupe, he has led the agencies to top rankings globally on platforms like the Global Effie Index, Jay Chiats, and WARC. Prior to Publicis Groupe, Tahaab also led McCann Worldgroup in MENAT to #1 in the world in the Effies Index and the WARC 100 report multiple times between 2016 and 2022, setting a benchmark for the region.
Alongside strategy, he's also a multi-awarded film director, with his films being recognized and awarded globally. He's an active mentor for young talents. He speaks globally on creativity, strategy, and filmmaking, and he has given keynotes on stages across the world, from China to Asia-Pacific to the sub-continent to the Middle East to Europe and New York, including on platforms like Cannes Lions.
Tahaab loves being a dad to two brave and enterprising daughters and a one-year-old son. He enjoys gaming, writing short films, and expressing himself through aerial photography, songwriting, and spoken word poetry. He also runs an NGO dedicated to his late mom.