Founder & Director
As the founding director of RSM Creative, Rachid’s approach to visual storytelling draws from his extensive experience as a fine art and travel photographer. Having brought viewers to the earth’s wildest places with award-winning photography in publications from National Geographic to The New York Times, Rachid launched RSM Creative to challenge the traditional models of high-level content creation for advertising and documentary work.
Rachid has since directed short films, TV/streaming advertisements, and social media campaigns for Food & Wine, Lowepro, Visit Lake Tahoe, Joel Gott Wines, and more. With studios in Bodega Bay and South Lake Tahoe, California, he logs frequent trips along Sonoma’s picturesque coastline and into the Sierra - often accompanied by his wife Regina and dog Avery.