Creative Director
Natalia Benincasa is an independent creative director and advertising professional, formerly CCO for Latin America at leading agencies such as Wunderman Thompson Argentina, FCB, Leo Burnett México, Vega Olmos Ponce, and BBDO. Her work has earned recognition at Cannes Lions, London International Awards, Clio, Effies, SXSW, FIAP, Ojo de Iberoamérica, El Sol, Art Directors Club, D&AD, and The One Show. In 2021, she won the Cannes Lions Innovation Grand Prix — the first ever awarded to her home country. She was ranked #13 Chief Creative Officer globally and #2 in Latin America in 2023, and named Creative of the Year in Argentina in 2020.
With nearly 22 years of experience, she creates purpose-driven ideas at the intersection of creativity, strategy, and culture, working across storytelling, innovation, content, PR, experiential marketing, and strategic connections. Her focus is on meaningful narratives that resonate and spark lasting change.
Beyond her accolades, Natalia is a strong advocate for diversity and inclusion, promoting communication that is more human, inclusive, and trustworthy.
