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interviews | December 17, 2024

Q&A Series
Lulo Calió
 

Our exploration of the brilliant minds on our jury continues, and this time we're highlighting a creative leader who has spent over two decades shaping the future of the industry. From groundbreaking professional accomplishments to personal reflections, our Q&A series offers an exclusive look at the individuals behind the decisions.

In this fourth installment, we proudly present Lulo Calió, Chief Creative Officer and founding partner of Togetherwith, a trailblazing independent agency network with offices spanning Buenos Aires, Mexico, Louisville, Miami, and New York. 
 

What's your favorite branded video content?

One of my favorite pieces of branded video content is a documentary I had the privilege of watching exclusively at the Cannes Lions Festival 2024. It was for L'Oréal and titled "The Final Copy of Ilon Specht." The film explores the legacy of Ilon Specht, the radical creative genius behind the iconic "Because I'm worth it" tagline for L'Oréal Paris. Her fearless approach reshaped beauty standards and empowered women worldwide, leaving an indelible mark on the advertising industry and beyond. The film powerfully reminds us of the enduring impact that bold, meaningful creativity can have when paired with a brand's purpose.
 

What's your favorite book?

My favorite book is "The Woman Destroyed" by Simone de Beauvoir. It's a poignant, profoundly honest exploration of aging, loss, and identity. The book delves into women's emotional struggles at different life stages, offering a profoundly empathetic and thought-provoking perspective on resilience and self-discovery.


How do you unwind after finishing a big project?

Doing something that doesn’t demand anything from my brain - purely mechanical and manual. It could be fixing something, watering plants, or any simple activity that helps me disconnect and reset.


What's your personal mantra or motto in the industry?

My personal mantra is rooted in one core principle: honesty. For me, honesty goes beyond simply telling the truth - it's about being intellectually transparent and ensuring that every idea, strategy, or solution truly serves the brand's best interests, even if it means taking risks or saying "no" to something more accessible or more profitable.

Trust is the foundation of solid and lasting relationships with clients and teams and can only be achieved through honesty. This mindset drives me to deliver the right solutions, not just the convenient ones, ensuring authenticity and integrity in everything I do.
 

If you could work with any brand, which would it be?

Without a doubt, it would be Nike. It's the brand of all brands - the ultimate benchmark in creativity, storytelling, and cultural impact. Of all the major brands, it's the only one I haven't had the chance to work with, making it even more special. Nike's ability to inspire through innovation and bold messaging is unmatched, and collaborating with them would be a dream come true.

 

 

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interviews
August 20, 2026

Winner Interview
Martyna Wojciechowska and Jowita Baraniecka, Directors of the documentary “Stolen Children” 

 

We are proud to highlight the work of Martyna Wojciechowska and Jowita Baraniecka, directors of the documentary Stolen Children, which received the Grand Award in Documentaries & Reports, Best Use of Emotion, and Gold Award in Social Issues at the 2026 US International Awards.

Martyna Wojciechowska is one of Poland’s best-known journalists, television presenters, and documentary filmmakers. She is the creator and host of the acclaimed Woman at the End of the World, Poland’s most recognizable travel-documentary series, which has taken her to 68 countries across six continents. Her work focuses on human rights and the stories of women and communities whose voices are rarely heard, and has earned numerous international awards.

Jowita Baraniecka is an award-winning television producer and director with more than 20 years of experience in documentary and television production. A graduate of the University of Warsaw and the Film School in Łódź, she has worked on productions for TVN and created and produced projects filmed around the world, including Lena in the Caucasus. Her international work spans countries including the United States, India, South Korea, Brazil, Japan, and Cameroon.

Both filmmakers share a commitment to telling deeply human stories from places and communities that are often overlooked—and to bringing difficult, complex subjects to audiences with sensitivity and journalistic integrity.

It was through Woman at the End of the World that the two first met Tamuna Museridze. Her search for the truth about her own origins ultimately uncovered a vast network that had stolen and sold babies in Georgia for decades, affecting up to 100,000 families. What began as a single episode evolved into a feature documentary that has since received international recognition.

The jury praised Stolen Children as “an excellent blend of journalistic investigation and documentary storytelling” and “a compelling piece of storytelling and an important act of social accountability,” adding: “The film tells a fantastic and deeply moving story.”

In this interview, the two directors discuss how the project came to life, the challenges of telling such a personal and sensitive story, and what they hope audiences will take away from the film.