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interviews | January 12, 2023

Meet the Jury Interview
Philip Hollerbach

Philip Hollerbach looks back on 500+ film projects realized in 25 countries in a leading function as Director, Creative Director, and Executive Producer Film & Content at AUDI AG Global Communications. Spending the first decade of his career in a Berlin-based agency shooting films for clients like AUDI AG, Bentley, BMW Mini, Bugatti, Porsche, Lamborghini, SEAT, Škoda, and Volkswagen, Philip switched to the client side in 2017, bringing along his versatile expertise in creation, production, and supervision. His work has received international recognition and he is a member of various film festival juries in both Europe and the USA.

We are excited to have you on the jury for the 2023 US International Awards. What was the decisive factor that made you participate?

Thanks - the invitation is an honor, and I am sure the upcoming competition will be very inspirational. Hopefully, we’ll see a lot of international entries. This - and the factor that the awards are based on a stunning heritage - have been the key factors for me to join the Los Angeles jury.

Please tell us more about your work background and your everyday work life. Could you also tell us what you enjoy the most in your job? 

My background is creation and audiovisual storytelling - although my recent role is more about initiating, producing, and handling multiple films at one time. Working as a Director and a Creative Director in a Berlin-based production company before I moved to the client side, I now benefit from this massive experience a lot. Collaborating with creatives sharing the same premium standard as well as a clear vision and fine-tuning a film on a very high audio-visual level is what I enjoy most in my job.

What projects have you done so far? Are there projects that stand out for you personally and what was the most challenging project you worked on so far?

It’s really hard to answer this question and pick a specific production that stands out. There are hundreds of films I directed or produced for a lot of automotive brands. Well, maybe two might stand out: There was this action film for Lamborghini with a chase, bad boys, gunfights, and flipping cars… But I also love the emotional portrait film presenting the AUDI AG Head of Design Marc Lichte. As for me, we were able to turn this portrait into a piece of contemporary automotive film history. 
The most challenging project always is the recent one on your desk. I am convinced, creativity means solving problems. Not more, but also nothing less. And I like that!

What are you currently working on? And what else is planned for the upcoming time?

Most of my projects for AUDI AG have to be produced under strict secrecy. Well, I could tell you about my next project…. but, if I did, I guess, it also would be my last.

You were awarded several awards yourself. What does an award represent to you?

For me, an award represents an outstanding idea, hard work, well-adjusted team effort, and an exceptional feeling for moments and details. And, above all in the corporate world, the braveness of decision-makers to work uncompromisingly and defend the pureness of a great idea triumphing over the destructiveness of politically motivated decisions.

In your opinion, what makes a “good” corporate video? Alas, what are you looking for in a winning entry?

Story first. Everything else second. But details don’t hurt. And compromises never help to make a great corporate film.

Are there any tips for potential entrants? Production-wise and presentation-wise?

Let the film speak for itself and just provide the additional information that is relevant for the competition. Make it easy for the jury to understand what your film is about and for which target group it was produced - and why the production is special.



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February 19, 2024

The US International Awards Announce Extension of Deadline

The US International Awards are excited to announce the extension of the deadline for entries. By honoring exceptional storytellers, filmmakers, and creatives, the US International Awards celebrate outstanding creativity and innovation in brand videos and documentaries. Recognizing the importance of giving entrants ample time to craft their showcases and perfect their submissions, the deadline has been extended to March 15.

Film producers, agencies, client companies, and students are welcome to submit their creative work. Entrants can make submissions in over 100 categories within the main categories: Corporate Videos, Online & Social Media Videos, Documentaries & Reports, Independent Videos, Student Videos, and the additional Production Art & Craft categories.

Visionary creatives from agencies like BBDO, Ogilvy, Publicis, and VML, and brilliant storytellers from companies like Bloomberg Media Studios, Google, Red Bull Media House, The New York Times, and VICE decide which entries will shoot for the stars and take home our prestigious Star Trophies!

The winners will be officially announced during an online Winner Announcement in June 2024. 

Participants are encouraged to take advantage of the extended deadline and submit their corporate videos and documentaries before the new deadline of March 15, 11:59 PM (PST). 

All further information on the categories, entry fees, and conditions of participation can be found at

About the US International Awards
The US International Awards honor the world’s best branded video productions and documentaries. The awards, formally named US International Film & Video Festival, have been taken over and re-branded in 2021 by Filmservice International, Europe’s biggest organizer of corporate film festivals. With the original festival having a fifty-five yearlong background within the industry of corporate videos and documentaries and the expertise of Filmservice International, the renewed US International Awards joyously start into this new era. 

Marlene Marcher
Awards Manager
US International Awards
Managed by Filmservice International
Schaumburgergasse 18
1040 Vienna, Austria

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January 18, 2024

Meet the Jury Interview
Tay Guan Hin 


As the esteemed Creative Chairman of BBDO Singapore, Tay Guan Hin is a creative powerhouse and internationally recognized creative thinker. With over 30 years of experience in the industry, he has proven his ability to lead significant agency networks such as Saatchi & Saatchi, Wunderman Thompson, Grey, and Leo Burnett. His remarkable achievements have garnered him recognition through over 300 international creative awards.

We are thrilled to have you on the 2024 US International Awards jury. Please tell us more about your professional journey in the creative field and how you navigate your daily work life.

It's a pleasure to be on the 2024 US International Awards jury. My journey in the creative industry has been both enriching and transformative. Launching my first book "Collide," which became an Amazon #1 bestseller in under 24 hours, was a career highlight this year. This success underscores my commitment to embracing conflict as a catalyst for creativity.

As the Creative Chairman of BBDO Singapore, I've had the privilege of working with global networks like Saatchi & Saatchi, Wunderman Thompson, Grey, and Leo Burnett. I have focused on leveraging digital engagement to enhance brand preference for significant clients like Visa, AIA, Audi, Shell, Johnson & Johnson, Abbott, P&G, HSBC, and Unilever. This approach has proven effective in increasing market share and addressing complex business challenges.

I was the first Southeast Asian Singaporean to be a Jury President at Cannes Lions and the first to preside over the Design & Art Direction London. My involvement in prestigious regional events like APAC Effie and Adfest further showcases my commitment to excellence in creativity.

My everyday work life is a blend of personal and professional commitments, from waking up early to sending my daughter to school to staying up late brainstorming the next big idea. 

Your involvement in various industry events and awards is quite extensive. Can you give us more insight into your responsibilities and the factors that drive you? 

I am passionate about sharing knowledge. As a global keynote speaker at various industry events, including TEDx, Spikes Asia, AdStar, Brand Magic Summit, One Show, and Cannes Lions, I've shared insights with major clients such as the US Grain Council, Tencent, NTUC, TikTok, Meta, and Unilever.

Nurturing future talents is close to my heart. I founded the first student awards in Singapore with Patrick Low and have consistently mentored young creatives. My role as a mentor in various industry events reflects my dedication to innovation and talent development.

What do you enjoy the most about your job?

What I enjoy most in my job is the ability to influence and inspire through creativity and the opportunity to continually challenge and redefine the boundaries of what's possible in advertising and branding.

With 30 years of experience under your belt, you have contributed to countless projects. Are there projects that are particularly memorable for you?

I've been involved in quite a few exciting projects, but one that stands out is this unique challenge we took on with the Ministry of Health Holdings in Singapore. They wanted to draw the younger generation, particularly Gen Z, into considering healthcare careers, which is no small feat! So, what we did was pretty innovative. BBOO and Livewire created an in-game inside "Fortnite". Now, you might think, "Fortnite and healthcare? How does that work?" But that's the beauty of it. We took the game's battle-focused gameplay and flipped it on its head. Instead of the usual combat, we created a special map set in a virtual version of Singapore's Marina, where players focus on healing each other to win. It's all about caring and making a difference, you know? We also roped in some big-name Twitch streamers to help spread the word. Their influence was vital in getting the message out to Gen Z. Those guys live on streaming platforms. And to ground it in reality, we got actual healthcare professionals involved. They shared their real-life experiences, giving a taste of what a healthcare career is like. The most challenging part was definitely reimagining a battle royale game into something that celebrates healthcare. We had to think about how to make healing as engaging as taking down an opponent. But when did we see players getting into the healing challenges, and when did the conversations about healthcare careers start? That's when we knew we had done something right. Seeing how we connected healthcare to Gen Z in a language they understand and enjoy has been super rewarding. It's all about showing them that a healthcare career can be as exciting and impactful as the games they love.

What are you currently working on? And what else is planned for the upcoming time?

Things tend to slow down a bit for us at the beginning of the year. We've got our hands on a bunch of exciting projects right now, but I've got to keep the lid on the details for the time being. Still, there's this buzz in the air, like we're all waiting for the next big thing. And we're really pumped about teaming up with some forward-thinkers who want to shake things up and make a real difference in the world, both socially and professionally.

You have won more than 300 creative awards yourself. What does an award represent to you?

Getting an award is like hitting the dopamine in creativity. It's like a shout-out for daring to push the limits and make something unique. You know when you see someone snag an award for something awesome they've done? It lights a fire under my butt to up my game and shake things up.

Plus, awards help build this vibe of innovation and growth where I work. They're like a gold standard that shows us what we can aim for and gets everyone psyched to step up and move the whole industry forward.

And let's not forget that awards are magnets for talent! They pull in the most imaginative folks out there, creating this space where we're all pushing to win while helping each other out. It makes you want to bring your A-game to work every day.

In your opinion, what makes a "good" corporate video? Alas, what are you looking for in a winning entry?

Do you know what makes a corporate video click with people? It's when it feels natural and hits you in all the right places. It has to be all about what the company truly stands for, without any fluff or predictable clichés. I mean, who wants to watch something that feels like an AI churned it out, right?

It's about being bold, too. Imagine a video that goes out of the same old road. It's the one that throws in a curveball and makes you sit up and think, "Hey, that's new!" It's about getting inspired to do something, not just nod and move on. It's like when a brand tells you, "Come on, let's do this together," and you want to get up and join the movement.

Keep it simple but throw in a surprise so it sticks with you. The story must be clear but deep enough to make you pause and mull it over a coffee.

And it's not just about patting themselves on the back. A killer video should show off the innovative stuff a company's doing and how they're planning to rock the world. It's like saying, "Check out the footprints we're leaving behind – pretty neat, huh?" And this gets people talking and dreaming of what's next.    

Are there any tips for potential entrants? Production-wise and presentation-wise?

Getting your work to stand out in a sea of submissions is definitely a blend of art and science. Think of it like this: judges are swamped, right? Your piece has to catch their eye in a snap. That's where you need a killer hook. Imagine something so visually stunning, a story so touching, or even an idea so out of the box that it grabs them the second they see it.

And let's talk about PR. It's not just about crafting something extraordinary; it's about making sure the right people are buzzing about it even before it competes. You've got to stir up interest, get people talking, and weave a story that sticks with the judges so when they see your work, they're already a bit in love with it.