Xavi Sanchez

Executive Head of Video


Xavi Sanchez is the Executive Head of Video at Footballco, the world's largest football content and media company, generating a staggering 1 billion views monthly. Footballco is home to the renowned global football media brand GOAL, and also oversees prominent local market titles like Calciomercato (Italy), Spox (Germany), Voetballzone (Netherlands), and Kooora (MENA). Footballco's diverse portfolio extends to NXGN (focused on youth football), Indivisa (centered on women's football), and Mundial (a celebrated cult print publication).

Before joining Footballco, Xavi built his career in sports marketing agencies. He served as a Creative Producer and Director, spearheading strategy, creativity, and production for clients like Real Madrid, Formula 1, and the NBA. He was also commissioned to create content with football legends like Lionel Messi, David Beckham, Zinedine Zidane, Neymar Jr or Luis Suarez.

Furthermore, Xavi gained invaluable experience during his time at the Walt Disney Company. As a Creative Producer there, he spent over two years crafting digital IP for emerging Disney talents and the company's flagship franchises, which include iconic names like Star Wars and Marvel.