Alberto Fernandez

Founder & CEO


Alberto Fernandez is the founder and CEO of Normmal, an unconventional communications agency where creativity and media strategies work together with clients such as Rituals, Kawasaki, FC Barcelona, Roche Bobois, Turismo de El Salvador, and many more in up to 70 countries since 2014.

He is also president of a network of independent Latin American agencies with offices in Miami, Mexico, Colombia, Brazil, Argentina, Costa Rica, Chile, and Peru.

Previously, he was a senior executive in the world's leading media groups Dentsu, WPP, and Havas, and managed global campaigns for Vodafone, Seat, Indesit, Vueling, and many others.

Alberto is a well-known eco-conscious activist. He founded his first green company in 2008, has contributed to various projects and initiatives over the past 20 years, and strives for Normmal to become a fully sustainable communications agency. He has been a jury member of the first edition of the Luum Awards (Social, Environmental, and Animal Communication Awards) and a permanent jury member of the Félix Rodriguez de la Fuente Awards (Félix Rodriguez de la Fuente Awards).