Co-Founder & Chief Creative Officer
Inbrax
Pancho González studied advertising at the Universidad de Santiago in Chile and got his MBA at the Berlin School in Steinbeis University, Germany. Currently, he is the Chief Creative Officer at Inbrax Chile, a Board Member & VP at IAB Chile, a Marketing Circle Member at Icare, and a Board Member of the Chilean Chamber of Creative Business.
He has been a juror at multiple internationally renowned awards like the Cannes Lions, Clio Awards, D&AD, One Show, The New York Festivals, Art Director's Club, and LIAA, among many others. Further, he has chaired the jury of AME Awards, The Drum, and WINA.
He has more than 250 national and international recognitions from multiple award shows and festivals, like Cannes Lions, ADC's, LIA, One Show, and New York Festivals, to name a few.
He was named Top 25 Worldwide CCO and Worldwide Top 100 Influencer by Creativepool 2024, as well as Top One Creative Director, Top 10 ECD and Top 10 Creative Agency at Bestadsontv.com 2021, and Chilean Top 1 copywriter of the decade and Chilean Top 2 agency of the decade, both at Lüerzer's Archive.
Throughout his career, he has worked for local and global brands and is happily married and partnered with Carolina, with whom he has a son called Caetano.
