Executive Creative Director
Boomerang Communication
Samira Rafi is a Creative Director and Strategic Thinker with over 20 years of experience in communication and advertising.
Commitment and multi-disciplinary thinking are at the core of what she does. She believes in work that inspires and drives positive change, her responsibility as a creative is to solve not just business problems but to contribute to drive positive change, for people, for the planet, and the industry.
Samira benefits from a rich and broad multi-sector experience and has supported numerous institutions, private and public, and global and local brands, at the national and regional levels.
She also worked as creative crowdsourcing for a wide range of international brands and her work has been recognized with awards from several platforms. She was honored to be selected as a RARE Leadership Academy Delegate By Google, and jury member of several international festivals like Cannes Lions Festival of Creativity, D&AD Awards, New York Festivals, Phnx / AdForum, Cristal Summit, ADStars, ANA-Multicultural Excellence Awards, shorty awards, Summit Creative Award, Luum Awards, Wina Dubai...
Away from the office, she is a Mentor at The 30 Minute - University of Planning, a Creative Coach at LIAsons, and a member of Time for the Planet, an international non-lucrative association.
