Press & Interviews

Jury Insights Interview
Andrea Florence
 

We are thrilled to present an exclusive interview with Andrea Florence, an Emmy award-winning Executive Producer renowned for her exceptional work in high-rating factual shows across global broadcasters and platforms. In this interview, Andrea shares her valuable insights from her recent experience as a jury member for the documentary categories at the 2024 US International Awards. She discusses the documentaries that stood out to her the most, offering a glimpse into what makes a truly remarkable production in today's competitive landscape.

Thank you for being part of the 2024 US International Awards Jury! You and your fellow jury members watched a huge number of entries. How would you describe the overall quality of the entries?

My selection included a wide range of shows: some beautifully crafted with high production values, amazing photography, and witty scripts, while others were incredibly powerful and emotionally charged.

Please tell us more about your judging process.

When I judge, I find it essential to be in a quiet environment with no time pressures. To ensure fairness, I always begin by reviewing the background information to understand the context thoroughly. I believe in the importance of careful consideration, often revisiting sections of the performances and adjusting my scores as needed. Only after watching all the assigned videos, I finalize my scores.

2024 US International Awards: Announcing the Winners

The 2024 edition of the prestigious US International Awards has concluded, celebrating outstanding achievements in corporate videos, online & social media videos, and documentaries & reports. This year's big winners include 80s Creative, Saudi Ministry of Culture (both Saudi Arabia), DR - Danish Broadcasting Corporation (Denmark), TVN Warner Bros. Discovery (Poland), 1Camera (Netherlands), and Switzerland Tourism.

Celebrating outstanding achievements in visual storytelling, the winner announcement highlights a diverse range of projects that have captivated audiences, including a tourism spot with tennis pro Roger Federer and comedian Trevor Noah, a multi-awarded campaign promoting Saudi Coffee, and emotionally moving documentaries on sensitive subjects such as euthanasia and war crimes against Ukrainian women.

This year, the competition saw a remarkable array of entries from around the globe. "Each entry demonstrated a unique blend of creativity and technical skill, making the jury's task of selecting winners both challenging and rewarding," said Alexander V. Kammel, Director of the US International Awards.

Among the big winners are the Grand Award winners, which produced the best entry within a main category, and the Specialty Award winners, such as Best Production Company of the Year and Best Agency of the Year. These exceptional entities and their remarkable works have risen above the competition, leaving an indelible mark on their respective fields.

The US International Awards Announce Extension of Deadline
 

The US International Awards are excited to announce the extension of the deadline for entries. By honoring exceptional storytellers, filmmakers, and creatives, the US International Awards celebrate outstanding creativity and innovation in brand videos and documentaries. Recognizing the importance of giving entrants ample time to craft their showcases and perfect their submissions, the deadline has been extended to March 15.

Participation
Film producers, agencies, client companies, and students are welcome to submit their creative work. Entrants can make submissions in over 100 categories within the main categories: Corporate Videos, Online & Social Media Videos, Documentaries & Reports, Independent Videos, Student Videos, and the additional Production Art & Craft categories.

Jury
Visionary creatives from agencies like BBDO, Ogilvy, Publicis, and VML, and brilliant storytellers from companies like Bloomberg Media Studios, Google, Red Bull Media House, The New York Times, and VICE decide which entries will shoot for the stars and take home our prestigious Star Trophies!

The winners will be officially announced during an online Winner Announcement in June 2024. 

Participants are encouraged to take advantage of the extended deadline and submit their corporate videos and documentaries before the new deadline of March 15, 11:59 PM (PST). 

All further information on the categories, entry fees, and conditions of participation can be found at www.usinternationalawards.com.

Meet the Jury Interview
Tay Guan Hin 

As the esteemed Creative Chairman of BBDO Singapore, Tay Guan Hin is a creative powerhouse and internationally recognized creative thinker. With over 30 years of experience in the industry, he has proven his ability to lead significant agency networks such as Saatchi & Saatchi, Wunderman Thompson, Grey, and Leo Burnett. His remarkable achievements have garnered him recognition through over 300 international creative awards.
 

We are thrilled to have you on the 2024 US International Awards jury. Please tell us more about your professional journey in the creative field and how you navigate your daily work life.

It's a pleasure to be on the 2024 US International Awards jury. My journey in the creative industry has been both enriching and transformative. Launching my first book "Collide," which became an Amazon #1 bestseller in under 24 hours, was a career highlight this year. This success underscores my commitment to embracing conflict as a catalyst for creativity.

As the Creative Chairman of BBDO Singapore, I've had the privilege of working with global networks like Saatchi & Saatchi, Wunderman Thompson, Grey, and Leo Burnett. I have focused on leveraging digital engagement to enhance brand preference for significant clients like Visa, AIA, Audi, Shell, Johnson & Johnson, Abbott, P&G, HSBC, and Unilever. This approach has proven effective in increasing market share and addressing complex business challenges.