Meet the Jury Interview
Xavi Sanchez
As the Executive Head of Video, Xavi Sanchez manages the production of Footballco's massive 1 billion monthly views, making it the top soccer content and media company worldwide. Before joining Footballco, Xavi built his career in sports marketing agencies. As a Creative Producer and Director, he oversaw strategy, creativity, and production for high-profile clients like Real Madrid, Formula 1, and the NBA. He was also commissioned to create content with soccer legends like Lionel Messi, David Beckham, Zinedine Zidane, Neymar Jr or Luis Suárez.
It is our pleasure to have you on the jury for the 2024 US International Awards. Can you tell us more about your job and everyday work life?
As the Executive Head of Video at Footballco, my job is to lead the strategic direction and execution of all video-related initiatives across our diverse publishing brands. This includes overseeing teams of talented people specializing in audience development, creativity, and video production.
Which aspect of your job do you enjoy the most?
What I find most rewarding in my role is the opportunity to blend creativity with strategy, crafting compelling video content that not only engages our audience but also aligns seamlessly with the brands we represent.
Looking back at your career, do particular projects stand out to you on a personal level?